Paper products packaging industry development opportunities and challenges

Clicks：11242017-03-21 16:52:35　

Paper products packaging industry development opportunities and challenges, the domestic paper products packaging production enterprises need to pay attention to brand advantage especially establish and update of the technical equipment, to gain the ability to participate in international competition and advantage.

With the continuous development of our economy, and constantly updated technology, to improve the food packaging industry competitiveness, industry scale, enterprise development is rapid, food to maintain the fast growth of economies of scale. With paper and cardboard backing paper packaging, has low cost, save resource, easy to machining, more environmental protection, no pollution, easy recovery, recycling, etc.

In today's homogeneity trend of all kinds of goods, packaging has become a commodity quality, after-sales service after the third set sales and build brand image of the most important factors. Packaging from the function of the original goods to protect and easy to use, to increase product value, brand, promote the development of sales. Packaging design has become a commodity is an important part of the marketing plan. By four packing (paper, plastic, metal, glass) of paper packaging, with the continuous development of paper materials and its processing technology, the increasingly diverse modelling form, more creative force.

With the progress of the papermaking process and paper material from the aspects of traditional single to breed diversity, specialization of function development. Packaging designers can properly right paper material characteristics, perfect to create amazing food packaging paper. So food packaging into the era of paper. Paper packaging for food safety guarantee.

Structure of practical and appropriate appearance elegant become merchants to promote products and brands are the important factors of market competition. Excellent paper packaging will break through the limitations of previous paper packaging, give full play of the applicability of the paper and printing materials with good physical advantages, fully show the paper packaging RongZhuang sex, protection, convenience, display, beautiful sex, applicability and economic characteristics, increase the added value of products, improve the sales ability.

Existing data suggest that 2014 flexible packaging in the food industry will become the mainstream packaging form. Flexible packaging industry market can stimulate the growth of material, design, and the development of packaging machinery, at the same time, these will, in turn, promote the progress of the flexible packaging. The future of the world is made of paper box, calling for global green packaging, cherish our homeland. Paper technology will be widely used in packaging industry, the green packaging will become the future development of baking food packaging industry the main trend, but with paper and wood, paper plastic, paper and glass and metal, paper generation has become the consensus of the sustainable development. Paper materials have more renewable natural raw materials and recycling more environmentally friendly, to fully demonstrate the development potential of paper materials.

Paper products packaging industry in China after nearly 30 years development, now has come to the middle stages of industrialization, the prototype of the scale, intensive development has formed. In recent years, with the international financial crisis gradually faded, paper products packaging market abroad. At the same time, some Chinese paper products packaging from overseas to domestic export enterprises transformation, the domestic policy of paper products packaging industry vigorously support, the development of China's paper products packaging industry showed flourishing situation.

Product variety is becoming more and more rich. Paper products packaging industry products, mainly have three types of honeycomb paperboard and corrugated paper, concave and convex paper, derived from the three categories of paper and include carton, cartons, paper bags, paper cups, paper pulp molding, etc., these carton, carton and paper cups is industry products in the market for larger sales scale. In recent years, China's production and marketing of paper products packaging industry scale, and growth rates above 20%.

Packaging paper from manufacturing to recycling including processing, storage and transportation environment, marketing, consumer use, and recycling. Each link of the technical requirements and functional requirements of the main basis of packaging paper design. These critical paper forming factors interact with each other, mutual restriction, need stylist to in-depth research. The recent rise of folding carton need more similar systems design preparation. Suitable for industrialized production of folding program design, cutting, creasing, slotting, a molding, open, folding, display, portable and easy to use.

In view of existing situation of higher improvement, paper products industry to accelerate industry rise price machine evolution:

Industry concentration needs to be improved.

Chinese paper products packaging industry production enterprises above designated size more than 4000, for the vast majority of small and medium enterprises. Although after nearly 30 years development, the industry has appeared a batch of scale, advanced technology production enterprise. But look from whole, paper products packaging industry concentration degree is still very low, belong to the atom type market structure, industry competition is fierce. At the same time, the paper products packaging in China is a large market demand and rapid growth trend, the total of the world's major paper products packaging production enterprises have entered the Chinese market, industry market competition.

The broader scope of application.

The use of all kinds of paper products packaging throughout all aspects of human life and production. With the deepening of the paper products packaging applications in the field of consumption, consumer behavior also to downstream industry as sales object, otherwise do not take the product marketing paper products industry, new requirements are put forward. The performance of paper products packaging design and decoration design both focus on the direction of development, has become the industry product of new equipment, new technology, new technology being developed is used to design the bending stress and printing effect is good, there are kinds of packaging design and color paper, to meet consumer demand.

Green environmental protection cannot be ignored.

Paper products packaging production enterprises in China is in the large-scale development stage, the enterprise scale also promotes the further upgrading of industry. But should not be ignored, the pulp and paper industry environmental problems become the important aspect of national ecological civilization construction, so the paper products packaging production enterprises in pollution and reducing cost will increase. International paper products packaging enterprise in China, on the other hand, increasing investment, taking the alliance, merger and acquisition (m&a) strategy, makes the further development of domestic paper products packaging companies face pressure.

Paper material selection was the key to creating excellent packing paper.

The papermaking process is quite advanced, paper material from the aspects of traditional single to breed diversity, specialization of function development. If choose paper for food packaging has water absorption, waterproof, thermal insulation, solar thermal energy, pomace paper, bean dregs, carrots, long-term anti-mold paper, tin foil, and tin cans, paper, propylene synthetic paper, bubble paper, adhesive paper, hard light new paper materials such as paper. Within different content have their special request for packaging materials, including packaging regulations standards and special requirement of the customers, so the packaging designer to deal with all kinds of paper material structure, veins, gram weight and thickness have more specific knowledge, etc. Appropriate location paper material characteristics, create amazing to perfect packaging papier-mache.

Reference law of modelling of the art of origami, shape exquisite unique packing solid matrix.

Bending, folding, volume, cutting, weaving, joint, indentation, extend, insert and paste, transition, surrounded, auxiliary tools are forming foundation of papier-mache packaging lines and dimension is the appearance of papier-mache form features. Wrap paper art modelling language and matrix structure, using the material of paper cutting, folding line and plane, hollow out surface effect and function, make the structure and achieve beautification shape goods. Matrix based on feasible processing technology, the careful design block on the bottom of the lock, open a window, the handle, the partition and other functional packaging structure, save materials, reduce cost and easy storage and transportation, sales, customer consumption use.